Have you considered merchandise design but didn’t know if it would benefit your business?
Did you know that 85% of people have done business with a company after receiving a promo product? That’s huge!
Most companies have internal merch like shirts and hats with their logo on it. What about you? Check out four reasons your Wichita business should start selling custom merchandise.
1. Build Your Brand Recognition
Selling customized merchandise is a great way to build your brand recognition. Business branding is critical to the growth of your brand.
Consumers drift towards brands that are familiar to them. When people see your brand, whether they’ve shopped with you before or not, you will be in the back of their minds. When the time comes and they need your service, they will be more likely to remember you and go to your business.
The more merchandise you have out and about, the more people that will see it and become more familiar with your business and brand.
2. Free Advertising
Who doesn’t love free advertising? When you create your own merchandise for your business to either sell or give away, you are marketing your business. If people are wearing your t-shirts, then they are essentially walking billboards for your business.
If you have promotional pens, they will find their way all over town. Every day, your brand will be seen. That kind of advertising is priceless. Imagine having reusable totes with your logo on them. Every time someone takes them to the grocery store, they’re advertising for your business. Pretty awesome, huh?
3. Increase Profits
When you make merch and then sell it to your customers, you can make a profit. Having another form of revenue is a great way to bring more income into your business. You can sell custom tees and other products that your customers would love.
Creating custom merch that your target audience will want to buy will help with profits. If you’re an auto repair shop, customized sunglasses may not be what your audience wants, but coffee mugs may.
Knowing what your audience wants will help you sell more merchandise. Don’t be afraid to ask them.
4. Helps You Stand out in the Crowd
As consumers, we are subjected to anywhere from 3,000 to 10,000 brand exposures every day. When you have customized merchandise for your company, it helps you stand out.
For example, if you own a hair salon, branded merch such as hair brushes and t-shirts will help your business stand out from the salon across the street. Let your creative juices flow and find ways to stand out in the crowd.
Sell Your Own Custom Merchandise
Selling your business’s custom merchandise is a great way to market your company. Loyal customers will love to show off your business too.
Are you ready to design and make your own merch to sell to your customers? Contact us today for a free quote. Let us help you design promotional products and screen printed items for your Wichita business.