Before we get into branding and what exactly it means, let’s answer one question – Does your business need branding? The answer is YES! All businesses benefit from positive branding and use it to their advantage. Nowadays, branding is everywhere we look. Most consumers aren’t even aware that every single product has branding associated with it. Adapting and keeping your brand fresh with the public eye will always be a continuous process. Companies that are focused on market trends and invest in their brand regularly will be the ones that have the advantage over their competitors.
A brand, in the most basic sense, is the idea of what you want your business to represent. How consumers feel when they purchase your products, how they communicate with your customer service staff or the experience they receive inside your company. All of those separate pieces put together make up this idea of what you want your company to represent. Then when someone hears your company’s name or sees your company’s logo, they will immediately think of your business and those feelings – that’s branding. It differentiates you from your competitors, builds trust, and keeps your customers returning.
The Importance of Branding
Like we said a second ago, branding isn’t just your name, logo, or company design, it’s how potential customers feel and react when they think of you. Building a positive brand image is important for developing a consumer base that will continue to return. Positive branding can help you stand out from your competitors. If you want your brand to be stronger and more positive than the competition, you can do that through graphic design, embroidery, screen printing, and promotional products.
In the past, logos and brands have often thought to be the same, but that is not the case. Regardless, your logo makes up a big part of your brand. It is what customers associate with your business when it comes to visuals. This means it is important to have a logo that is easily recognizable while also being visually appealing. If you are new, just starting out and in search of a logo that will perfectly represent your idea or you’re an established company trying to redesign a logo you already have, the graphics team at Logo Depot will be more than happy to help.
Our team of graphic designers has years of experience under their belts. They can create a custom logo or design to promote the vision you want to set for your business. Our designers have a wealth of knowledge and resources to make your business exceptional. Come in today, sit down and visit with one of our professionals so you can get a better feel for Logo Depot and what we can do for your project.
Now that you have the perfect logo, Logo Depot needs to get your design in front of as many people as possible. To achieve this, you need to make sure your employees are wearing an embroidered garment or screen printed t-shirt with your company’s logo on it. Logo Depot offers these services for all of your apparel needs. Plus all decoration is done on-site in Wichita, KS. Call us today for a free quote!
Another great option for building brand awareness is through the use of promotional products. Promotional products are imprinted with a company’s logo, name, or message on them to bring brand awareness to customers. Some of the most common promotional items are listed below.
- Tote bags
- Water Bottles
- Stress Relievers
- Lip Balm
- Key Chains
- And more!
Safe to say if you can think of it, you can likely use it as a promotional product. Click here to browse some of the items that Logo Depot can get printed for you to help start building your brand.
A study by the Promotional Products Association International (PPAI) found that 88% of consumers were able to recall an advertiser from a promotional product that was received in the last year. Only 71% of people were able to recall written advertisements viewed in the previous week. This means that promotional products keep you fresh in a customer’s mind and they work a long way towards building your brand awareness.
Positive Brand Awareness
Logo Depot can help a lot with getting your company’s logo in front of the customer’s eyes, but it comes down to your business for building that positive brand image. When your employees are wearing their screen printed or embroidered apparel they need to make sure the customer has a positive experience – whether that be with customer service or receiving a quality product. When the customer is using your promotional pen, they are going to be thinking of your company, and it’s your job to make sure those thoughts are positive. Positive brand awareness will bring repeat customers and increase your chances of receiving referrals.