5 Surprising Ways Personalized Pens Can Boost Your Brand Image

personalized pens

Personalized pens are one of the most cost-effective and efficient ways to advertise your business. In fact, 85% of people claim that they can remember the name of a business that has given them personalized pens or any other promotional products.

People are more likely to hold on to a promotional product than a lousy piece of paper, or a business card. It’s more like a business card that they will actually use, which also leads to more chances of a business relationship than if they were to stumble across your online ad.

So the question is, why are personalized pens the most popular form of promotional products? How do you know if you will get a great ROI from it?

Check out our list below of the top five ways that personalized pens can help skyrocket your marketing plan. Read on…

1. Personalized Pens Are Useful

If you are like most people, you have a to-do list and write on it almost every day. This means that you use a pen every day. People are catching on to the benefits of actually writing lists down than typing it out or putting it on their smartphones, as it triggers the subconscious memory better.

How many pens can you remember that you may have accidentally stolen from a business after using it? If you can even answer one, that means the pen did its job! A whopping 50% of consumers are currently holding on to a promotional pen right now.

2. Easy to Advertise

There are so many useless promo products out there, including lanyards, dog collars (seriously?), stickers, oversized t-shirts, and so much plastic junk. Why not hand out something that will actually benefit your potential customers? People will not throw out a good pen, and they will use it so much that other people around them will notice it too!

All you have to do is get your name, email, and logo on there and you are guaranteed that people will notice it.

3. They Last Longer Than Most Products

As much as pens get stolen, or lost, people do attempt to hold on to a pen for a long time. People would way rather hold on to a good pen than some awkward looking t-shirt with an oversized logo. If you want to give a long-lasting, useful gift- give out a personalized pen!

4. Variety

Unlike many other promotional products, personalized pens come in such a vast variety! If someone likes how a pen makes their writing look, they are much more prone to hold on dearly to it. There are many choices from roller-ball pens to cheaper, plastic ones, and pens with so many fun, bright colors!

5. Affordable

Personalized pens are the cheapest form of USEFUL promotional products. Yes, stickers are cheaper, but who actually uses those? When ordered in bulk, pens can save you a ton of marketing costs, and also gain you a great ROI.


If you are interested in getting some personalized pens made at an affordable price, please check out our story and feel free to contact us! We are happy to help you with all your promotional product needs!